Fortino investment company Zentrick has been acquired by DoubleVerify, an American independent provider of marketing measurement software and analytics.
In 2013, Fortino Capital Partners invested 2,2 million euros in Zentrick. Five years later, Fortino Capital Partners and the founders of Zentrik have now sold their shares to DoubleVerify in order for the company to further increase its scale. DoubleVerify, operating from New York, offers marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms.
“Through integration with DoubleVerify, we anticipate scaling our solution to better service both advertisers and publishers, while driving even greater positive impact throughout the ecosystem.”, says Frederik Neus, Zentrick co-founder.
The Zentrick’s software engineering team will continue to operate from the current offices in Ghent. In 2018, the company supported 150 billion video ads.
(Read the press release by DoubleVerify.)